Thursday 17 September 2026 • 1 – 6 PM
Mondrian Seoul Itaewon

Thursday 12 March
9:30–11:30 AM
Century Club, London W1D 6LQ

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9:00AM - 9:30AM

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9:00AM - 9:30AM

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is a host of exceptional ability. Studies show that a vast majority of guests attending events by have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

9:00AM - 9:30AM

Breakfast

12 pm

is a host of exceptional ability. Studies show that a vast majority of guests attending events by have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

12 pm

is a host of exceptional ability. Studies show that a vast majority of guests attending events by have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

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Thursday 12 March–9:30 AM–11:30 AM
Century Club, London W1D 6LQ

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Thursday 12 March–9:30 AM–11:30 AM
Century Club, London W1D 6LQ

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Thursday 17 September 2026  •  1 – 5 PM
Mondrian Seoul Itaewon

Thursday 12 March
9:30–11:30 AM
Century Club, London W1D 6LQ

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Thursday 12 March–9:30 AM–11:30 AM
Century Club, London W1D 6LQ

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How to gain alignment and drive results

Effective marketing will always be complex. But it needs to be measured, accountable, and prove real results. While some say the funnel needs reinventing, the real opportunity is much simpler: Connect it, don’t replace it.

AI와 옴니채널이 만드는 마케팅의 미래를 만나보세요.

AI 시대, 옴니채널 마케팅을 통해 한국 고객을 더욱 잘 이해하고, 미디어를 최적화하며, 모든 스크린과 채널에서 의미 있는 고객 연결을 만들어가는 방법을 확인해보세요.


Netflix, Podo Media, Spotify, WPP Media 등 업계 리더들과 함께 AI 혁신과 차세대 마케팅 전략을 이야기 합니다. 

단순한 발표를 넘어, 실시간 투표를 통해 여러분의 의견이 행사 콘텐츠를 만들어갑니다.


좌석이 한정되어 있습니다. 2026년 9월 11일까지 참석 신청을 완료해 주세요.

참석 확정되신 분들께는 별도 이메일로 자세한 안내 드리겠습니다.


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Thursday 12 March
9:30–11:30 AM
Century Club, London W1D 6LQ

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대중교통

녹사평역(6호선) 3번 출구 도보 15분 | 이태원역(6호선) 4번 출구 도보 17분 |

버스 740번 용산구청 정류장 하차

 

주차

무료 주차 제공 | 등록 데스크에서 차량 등록 후 이용 가능.

발렛파킹 28,000원(VAT 포함, 만차 시 이용 불가).

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See you in

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Agenda

Agenda

9:30 AM

Arrivals and breakfast

10:00 AM

Welcome and opening remarks 

10:05 AM

Research presentation - The case for full funnel

10:25 AM

Panel – Measure what matters

10:45 AM

Closing remarks

10:50 AM

Coffee and networking

11:30 AM

Event finishes

Wednesday, August 24

7:00 – 9:00 AM

Breakfast - Card Room

Day 2

08:15am

Breakfast Treehouse Delivery

09:00AM

Agency Breakout Sessions - Meet in Reception

10:30AM

Team activity

12:00PM

Check out and Wellness Activities (optional)

12:00pm - 13.00pm

Lunch (optional)

행사 개요​

13:00 - 13:30

참석자 등록 및 다과​

Opening Keynote : 개막 기조 연설​

• 방종환 한국 대표 | TTD​

13:30 - 13:45

1부: 미래를 위한 옴니채널​

13:45 - 14:05

옴니채널 마케팅의 숨은 기회​

• 김유진 사업 개발 상무 | TTD​

Netflix 세션​

• 박영선 Industry Lead | Netflix​

14:05 - 14:20

14:20 - 14:50

The New Rules of Media Planning : 미디어 플래닝의 새로운 법칙​

• 박영선 Industry Lead | Netflix​
• 박소진 한국 사업 시장 총괄 |Spotify​
• 김대원 CEO | PODO Media​
• 배준수 Associate Vice President | WPP​ Media
• 서지원 Client Service 이사 | TTD​

14:50 - 15:00

옴니채널의 진실​

• Stella Leung 동북아시아 수석 부사장 | TTD​

15:00 - 15:10

Tea Break

2부: AI가 광고를 재구성하다​

15:10 - 15:25

Spotify 세션​

• 박소진 한국 사업 시장 총괄 |Spotify​

더 나은 광고 성과를 위한, AI​

• Mitch Waters 아시아 태평양 수석 부사장 | TTD​

15:25 – 15:40

15:40 – 15:50

Real Talk : AI 시대의 생존에 대하여​

• Mitch Waters 아시아 태평양 수석 부사장 | TTD​

• 송한비 Senior Account Manager | TTD​

15:50 – 15:55

폐회사​

• 방종환 한국 대표 | TTD​

15:55 – 17:00

네트워킹​

Speakers

 박영선

Industry Lead

Netflix

박소진

광고 사업 한국 시장 총괄​

Spotify Advertising

 김대원

 CEO​
Podo Media​


Name

Company details, position

 배준수

Associate Vice President

WPP Media

Mitch Waters

아시아 태평양

수석 부사장

The Trade Desk

Stella Leung​

동북아시아

수석 부사장
The Trade Desk​

 방종환​

한국 대표

The Trade Desk

김유진

 사업 개발 상무

The Trade Desk​

 서지원

 Client Service 이사

The Trade Desk​

송한비​

Senior Account Manager

The Trade Desk​

Name

Company details, position

XXXXXXXXX

Director of Disney Advertising France

The Walt Disney Company

XXXXXXXXX

Directeur Marketing Médias, Trafic & Acquisition chez Intermarché

Name

Company details, position

Adam Marki

Managing Director Digital

TF1 PUB

Alix Prouhet

Connection & Media Director The Coca-Cola Company

Justine Werbrouck

Directrice Marketing et Stratégie

M Publicité

Hervé Ribaud-Shinberg

Directeur Marketing Médias, Trafic & Acquisition chez Intermarché

Sebastien Pouzet

Media Operations Senior Manager The Coca-Cola Company

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Location

Location

Century Club
61-63 Shaftesbury Ave
London , W1D 6LQ

LOCATION

Century Club

61-63 Shaftesbury Ave.

London, W1D 6LQ

The Final Countdown!
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좌석이 한정되어 있습니다. 2026년 9월 11일까지 참석 신청을 완료해 주세요.

Thursday 12 March
9:30–11:30 AM
Century Club, London W1D 6LQ

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